The winemaking tradition of the Coloma family began at the end of the 19th century when Don Francisco Coloma started making home-made wines for the locals of his hometown, Villanueva de los Infantes Valladolid, Spain.

Years later, one of his sons, José Félix, seeking a warmer weather, decided to continue the winemaking tradition down South in Extremadura.

It was in Alvarado, along the river-banks of Limonetes creek, a tributary of Guadiana river, where he planted the first vines.

Taking advantage of this gentle climate, José Félix Coloma has been growing native Spanish traditional varieties such as: Garnacha Tintorera, Alarije and Graciano. Later on he introduced world-wide known varieties such as Merlot, Pinot Noir and Muscat.